CONNECT / CONVINCE / CONVERT

The right message in the right place.

CONNECT

Let us help you with a tailored marketing plan (no cookie cutter solutions here!) for your brand that effectively reaches prospective customers and uses an optimal mix of targeted Digital and Broad Reach Media to drive users to your website.

CONVINCE

We know how to engage your target audience through desktop, tablet, mobile, TV, radio, print and transit whether they are just browsing or really searching.

CONVERT

With our real time reporting that continually measures campaign metrics with detailed analytics including CPC, CPM, CTR, page goals and conversion tracking to coincide with inquiries, applications and enrollment.

OUR PROCESS

PROOF IS IN THE PERFORMANCE

STRATEGY & THINKING

We are thinkers….but we need your help. No one knows your customer better than you do. What we DO know is that every brand faces a unique set of challenges. Through strategic thinking and collaboration, we identify strengths and selling points, current brand perception and marketplace opportunities, to create a unique brand positioning among your top competitors. Incorporating industry knowledge and key audience insights to identify particular media habits of the target audience, helps us build an integrated marketing strategy that accomplishes your goals.

CREATIVE & DESIGN

Design is thinking made visual. We bring strategic thinking to life to build a visual identity and brand. It’s important to have a visual identity that utilizes key messaging to reach your target audience.

MEDIA PLANNING & BUYING

Let us flex our media muscles! We expertly combine targeted digital with broad reach elements to build awareness, and capture this engaged audience digitally. This drives potential student inquiries and applications. The key is continuously engaging the target audience through multiple channels, until they are ready to take the desired action – connect, convince and convert.

Metrics & Data Analysis

Data, Data, Data…..but what does it all mean? Measurement WITH Analysis - the what with the why - is key to identifying best performing assets then effectively and efficiently adjusting your advertising footprint for best results. Through campaign tracking, analytics & reporting we help you pinpoint what’s working and what’s not.