Re-Gifting Your Brand For The Holidays!

Retail Advertisers know that holiday campaigns are crucial to their annual goal. This is why, “during the holiday shopping season, which includes October, November, and December, you should be spending a disproportionate amount of money on your advertising.” This window is

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It’s About Ad Content. Not Ad Longevity!

The Millennials and the Generation Z-ers are influencing today’s marketing trends with ephemeral content engagement. Ephemeral content is posted content that lasts 24 hours and then vanishes. This type of advertising is becoming popular due to the FOMO (Fear Of Missing

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Billboards are Literally Speaking to Us!

Billboards are becoming more versatile when serving ads. According to Magna and Rapport’s latest OOH report,it is the only traditional medium with increased ad sales over the last ten years, with a projected revenue increase of US $33 billion by

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Digital Advertising Is Leading Towards Programmatic!

Programmatic buying is taking the lead in digital advertising. It can apply to anything from display, digital out of home and television media through the use of automated parameters (buying & selling) to pinpoint your target audience (Display Trading Council).

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FujiFilm Keeps The Greeting Card Relevant!

FujiFilm keeps the sentiment of the printed Greeting Card relevant, even during the digital age and long after the first known usage of any Christmas Greeting in 1534 was written in a letter sent to Henry VIII’s chief minister. The Victorians viewed

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