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    CDHM ADVERTISING
    A CREATIVE EDUCATIONAL MARKETING AGENCY.
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    Start the Conversation.
    Convert potential students with an award
    winning educational marketing strategy.
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CONNECT / CONVINCE / CONVERT

Potential students with the right message in the right place.

 

CONNECT
Let us help you with a tailored marketing plan (no cookie cutter solutions here!) for your school that effectively reaches prospective students and uses an optimal mix of targeted Digital and Broad Reach Media to drive students to your website.
CONVINCE
We know how to engage your target audience through desktop, tablet, mobile, TV, radio, print and transit whether they are just browsing or really searching.
CONVERT
With our real time reporting that continually measures campaign metrics with detailed analytics including CPC, CPM, CTR, page goals and conversion tracking to coincide with inquiries, applications and enrollment.

OUR PROCESS

PROOF IS IN THE PERFORMANCE

 

We are thinkers….but we need your help. No one knows your school better than you do. What we DO know is that every college and university faces a unique set of challenges. Through strategic thinking and collaboration, we identify strengths and selling points, current brand perception and marketplace opportunities, to create a unique brand positioning among your top competitors. Incorporating industry knowledge and key audience insights to identify particular media habits of the target audience, helps us build an integrated marketing strategy that accomplishes your goals.
Design is thinking made visual. We bring strategic thinking to life to build a visual identity and brand. It’s important to have a visual identity that utilizes key messaging to reach your target audience.
Let us flex our media muscles! We expertly combine targeted digital with broad reach elements to build awareness, and capture this engaged audience digitally. This drives potential student inquiries and applications. The key is continuously engaging the target audience through multiple channels, until they are ready to take the desired action – connect, convince and convert.

Metrics & Data Analysis


Data, Data, Data…..but what does it all mean? Measurement WITH Analysis - the what with the why - is key to identifying best performing assets then effectively and efficiently adjusting your advertising footprint for best results. Through campaign tracking, analytics & reporting we help you pinpoint what’s working and what’s not.

 

Dashboards (to show results)
Reporting (to tell the deeper story)
KPI (Key Performance Indicators)
Engagement Rate (Social Media Interactions)
Conversions (Clicks that performed the desired action/goal)
CTR (Click-Thru-Rate)
And so much more…Data collection is endless, but analysis of what it means is how good ad campaigns become great.

 

OUR SERVICES

WHAT WE DO

 

just for fun

facts and numbers

 

100
Awards
& Counting
30
Years in
Business
15
Educational
Clients
17
international
Markets
Reached
1.5m
Potential
Students
Reached
10%
Increased
Student
Conversion

OUR WORK

 

CONTACT US

WE DELIVER THE RIGHT EDUCATIONAL MARKETING STRATEGY TO HELP YOU REACH YOUR GOALS.

 

CDHM ADVERTISING

1100 Summer Street, 1st flr.
Stamford, CT 06905

Maureen Johnson
203.967.7200 x2954
203.967.2620
info@cdhm.com
www.cdhm.com

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