Blog Archives

Re-Gifting Your Brand For The Holidays!

Retail Advertisers know that holiday campaigns are crucial to their annual goal. This is why, “during the holiday shopping season, which includes October, November, and December, you should be spending a disproportionate amount of money on your advertising.” This window is

Posted in Advertising, Instore Marketing, Mobile Marketing, Tech News Tagged with: , , , , , , , , , ,

It’s About Ad Content. Not Ad Longevity!

The Millennials and the Generation Z-ers are influencing today’s marketing trends with ephemeral content engagement. Ephemeral content is posted content that lasts 24 hours and then vanishes. This type of advertising is becoming popular due to the FOMO (Fear Of Missing

Posted in Advertising, Mobile Marketing Tagged with: , , , , , , , , , ,

Billboards are Literally Speaking to Us!

Billboards are becoming more versatile when serving ads. According to Magna and Rapport’s latest OOH report,it is the only traditional medium with increased ad sales over the last ten years, with a projected revenue increase of US $33 billion by

Posted in Advertising, Educational Marketing, Mobile Marketing, Tech News Tagged with: , , , , , , , , , , ,

Print Advertising Is More Effective Than Digital Advertising!

Studies show that Print Advertising is more effective than Digital Advertising. The reason is that Print Ads are sensory based. As human beings, the more digital the world becomes, the less we actually connect to content. “Studies have shown that

Posted in Advertising, Educational Marketing, Fuji Film, Instore Marketing, St. Francis College, Walmart Tagged with: , , , , , , , , , , , , , , , , , , , , , , ,

CDHM Helps NYLS Introduce New Two-Year J.D. Program

NYLS_CDHM

Stamford, CT (October 30, 2014) – CDHM has implemented an awareness campaign for New York Law School‘s Two-Year J.D. Honors Program.  Utilizing Print, Radio, Outdoor and Transit Advertising as well as Digital, Search & Social Marketing, the campaign informs the greater New York market that

Posted in Advertising, Educational Marketing, New York Law School Tagged with: , , , ,