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Point of Sale (POS) Advertising Engages The Customer!

Point of Sale (POS) or Point of Purchase (POP) is an integral part of advertising, since it focuses on a broader customer base. FujiFilm effectively uses this form of advertising in Walmart, CVS & A.C. Moore as customers are in

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Print Advertising Is More Effective Than Digital Advertising!

Studies show that Print Advertising is more effective than Digital Advertising. The reason is that Print Ads are sensory based. As human beings, the more digital the world becomes, the less we actually connect to content. “Studies have shown that

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