Retail Advertisers know that holiday campaigns are crucial to their annual goal. This is why, “during the holiday shopping season, which includes October, November, and December, you should be spending a disproportionate amount of money on your advertising.” This window is…
Blog Archives
Re-Gifting Your Brand For The Holidays!
Posted in Advertising, Instore Marketing, Mobile Marketing, Tech News Tagged with: advertising, creative, Digital, Digital Advertising, Digital Marketing, Gifts, in-store marketing, marketing, Recent News, Social Media, Tech News
It’s About Ad Content. Not Ad Longevity!
The Millennials and the Generation Z-ers are influencing today’s marketing trends with ephemeral content engagement. Ephemeral content is posted content that lasts 24 hours and then vanishes. This type of advertising is becoming popular due to the FOMO (Fear Of Missing…
Billboards are Literally Speaking to Us!
Billboards are becoming more versatile when serving ads. According to Magna and Rapport’s latest OOH report,it is the only traditional medium with increased ad sales over the last ten years, with a projected revenue increase of US $33 billion by…
Digital Advertising Is Leading Towards Programmatic!
Programmatic buying is taking the lead in digital advertising. It can apply to anything from display, digital out of home and television media through the use of automated parameters (buying & selling) to pinpoint your target audience (Display Trading Council).…
Logo= Telling Your Brand’s Story
To begin the process of telling your brand’s story, we need to understand that we are an incredibly visually oriented species. Once we realize our comprehension of visual cues, we are able to make more sense of creating a clean…
Posted in Advertising, Educational Marketing, St. Francis College Tagged with: advertising, Brand, creative, Digital, Digital Advertising, Digital Marketing, educational marketing, in-store marketing, Logo, Print, Recognition, Story
