Billboards are becoming more versatile when serving ads. According to Magna and Rapport’s latest OOH report,it is the only traditional medium with increased ad sales over the last ten years, with a projected revenue increase of US $33 billion by…
Blog Archives
Digital Advertising Is Leading Towards Programmatic!
Programmatic buying is taking the lead in digital advertising. It can apply to anything from display, digital out of home and television media through the use of automated parameters (buying & selling) to pinpoint your target audience (Display Trading Council).…
Logo= Telling Your Brand’s Story
To begin the process of telling your brand’s story, we need to understand that we are an incredibly visually oriented species. Once we realize our comprehension of visual cues, we are able to make more sense of creating a clean…
Posted in Advertising, Educational Marketing, St. Francis College Tagged with: advertising, Brand, creative, Digital, Digital Advertising, Digital Marketing, educational marketing, in-store marketing, Logo, Print, Recognition, Story
Don’t Just Store Your Digital Photos. Print Them!
As we get more immersed in digital technology and the routine of snapping photos on our mobile devices, the one’s that truly matter are getting lost in the shuffle. The more photos we snap and keep on our digital devices,…
Posted in Advertising, Fuji Film, Instore Marketing, Walmart Tagged with: advertising, Blankets, Calendars, Cards, CDHM Advertising, creative, Digital, Digital Advertising, Digital Marketing, Drinkware, Film Processing, FujiFilm, Gifts, Home, Home Decor, in-store marketing, Mobile Device Cases, Photo Books, Pillows, Printed, Specialty Gifts, Wall Decor, Walmart, Walmart Photo Center
Keep ‘Em Looking! Why Longer Ad Viewing Yields Higher ROI
Stamford, CT (April 7, 2015) – What if we were to say that it only took an extra 5 seconds of a viewer interacting with an ad to boost that brand? You’d probably say it sounds like a setup to a…
Posted in Advertising, Educational Marketing Tagged with: Ad Engagement, advertising, Digital Marketing, Inbound Marketing, ROI, Video
