Blog Archives

It’s About Ad Content. Not Ad Longevity!

The Millennials and the Generation Z-ers are influencing today’s marketing trends with ephemeral content engagement. Ephemeral content is posted content that lasts 24 hours and then vanishes. This type of advertising is becoming popular due to the FOMO (Fear Of Missing

Posted in Advertising, Mobile Marketing Tagged with: , , , , , , , , , ,

Billboards are Literally Speaking to Us!

Billboards are becoming more versatile when serving ads. According to Magna and Rapport’s latest OOH report,it is the only traditional medium with increased ad sales over the last ten years, with a projected revenue increase of US $33 billion by

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Don’t Just Store Your Digital Photos. Print Them!

As we get more immersed in digital technology and the routine of snapping photos on our mobile devices, the one’s that truly matter are getting lost in the shuffle.  The more photos we snap and keep on our digital devices,

Posted in Advertising, Fuji Film, Instore Marketing, Walmart Tagged with: , , , , , , , , , , , , , , , , , , , , , , ,

Print Advertising Is More Effective Than Digital Advertising!

Studies show that Print Advertising is more effective than Digital Advertising. The reason is that Print Ads are sensory based. As human beings, the more digital the world becomes, the less we actually connect to content. “Studies have shown that

Posted in Advertising, Educational Marketing, Fuji Film, Instore Marketing, St. Francis College, Walmart Tagged with: , , , , , , , , , , , , , , , , , , , , , , ,

New Campaign Raises Awareness of NYLS

NYLS_CDHM

CDHM is currently implementing an awareness campaign for New York Law School.

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