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Digital Advertising Is Leading Towards Programmatic!

Programmatic buying is taking the lead in digital advertising. It can apply to anything from display, digital out of home and television media through the use of automated parameters (buying & selling) to pinpoint your target audience (Display Trading Council).

Posted in Advertising, Instore Marketing, Mobile Marketing, Tech News, Television Advertising Tagged with: , , , , , , , , , ,

To Cable TV or not to Cable TV? That is the New Question…

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Stamford, CT (April 17, 2015) – One of the first things we experience in our lives is “cutting the cord.” That being said, it’s no surprise that many Americans are mimicking this first experience with their cable options. Millennials, among others,

Posted in Advertising, Television Advertising