Blog Archives

Billboards are Literally Speaking to Us!

Billboards are becoming more versatile when serving ads. According to Magna and Rapport’s latest OOH report,it is the only traditional medium with increased ad sales over the last ten years, with a projected revenue increase of US $33 billion by

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Print Advertising Is More Effective Than Digital Advertising!

Studies show that Print Advertising is more effective than Digital Advertising. The reason is that Print Ads are sensory based. As human beings, the more digital the world becomes, the less we actually connect to content. “Studies have shown that

Posted in Advertising, Educational Marketing, Fuji Film, Instore Marketing, St. Francis College, Walmart Tagged with: , , , , , , , , , , , , , , , , , , , , , , ,

CDHM Wins Awards for Higher Education Clients

FOR IMMEDIATE RELEASE: Stamford, Connecticut – April 28, 2016 – This year, CDHM won a total of 6 awards for our higher education clients. St. Francis College won Gold and Silver this year in the 31st Annual Educational Advertising Awards. The Gold

Posted in Advertising, Advertising Awards, Educational Marketing, Fairfield University, St. Francis College Tagged with: , ,

Keep ‘Em Looking! Why Longer Ad Viewing Yields Higher ROI

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Stamford, CT (April 7, 2015) – What if we were to say that it only took an extra 5 seconds of a viewer interacting with an ad to boost that brand?  You’d probably say it sounds like a setup to a

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