Monthly Archives: November 2018

It’s About Ad Content. Not Ad Longevity!

The Millennials and the Generation Z-ers are influencing today’s marketing trends with ephemeral content engagement. Ephemeral content is posted content that lasts 24 hours and then vanishes. This type of advertising is becoming popular due to the FOMO (Fear Of Missing

Posted in Advertising, Mobile Marketing Tagged with: , , , , , , , , , ,

Billboards are Literally Speaking to Us!

Billboards are becoming more versatile when serving ads. According to Magna and Rapport’s latest OOH report,it is the only traditional medium with increased ad sales over the last ten years, with a projected revenue increase of US $33 billion by

Posted in Advertising, Educational Marketing, Mobile Marketing, Tech News Tagged with: , , , , , , , , , , ,