FujiFilm keeps the sentiment of the printed Greeting Card relevant, even during the digital age and long after the first known usage of any Christmas Greeting in 1534 was written in a letter sent to Henry VIII’s chief minister.
The Victorians viewed responding to mail as a social obligation and in 1843 the Christmas (Greeting) Card that we are familiar with took form. The belief is that in response to the Sir Henry Cole’s (a postal worker) backlog of unanswered mail he sent 1000 cards by artist John Callcott Horsley that read “A Merry Christmas and a Happy New Year to You” and featured a festive family engaged in a toast. The task of sending a Christmas Card was under Kinship work, which is maintaining connections through gatherings, gifts, calls & written correspondence.
In 1890, a less expansive means of curating Greeting Cards developed and industrialization took shape. The Greeting Card became an important means of maintaining connections. The tight knit family & friend base was spreading abroad and the Greeting Card was the missing link.
Inevitably, industrialization led to the digital era and the printed Greeting Card has become an impersonal digital message.
However, FujiFilm realizes it is important to create printed Greeting Cards, as Christmas (the Holidays) are more commercialized and we become more reliant on digital correspondence. Printed material makes a stronger connection with the recipient.
Fujifilm continually encourages using your favorite photographs to make Cards, Calendars, Tumblers, Mugs, Ornaments, etc. to create a connection with family and friends. You can create these sentimental gifts online or at a Kiosk in a Walmart Photo Center. The holidays are approaching and photo gifts make them brighter and more personal.