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Home › Advertising › Logo= Telling Your Brand’s Story

Logo= Telling Your Brand’s Story

Posted on September 12, 2018 by CDHM

To begin the process of telling your brand’s story, we need to understand that we are an incredibly visually oriented species. Once we realize our comprehension of visual cues, we are able to make more sense of creating a clean logo that tells the story of your brand.

The brand’s story is the reason for the brand’s development. Su Matthews Hale, of the design firm Lippincott states: we need to realize that the logo is our brand’s “shorthand, a visual cue that tells a story of the brand’s culture, behavior and values.”

When these attributes are identified, you will need to follow up with logo criteria that must be appropriate to the business: memorable, uncomplicated in form and original. They also should be tied into the value of your product or service and the user reviews.

When the criteria and the foundation of the business have been established, variations of a logo shall be tested among potential users. Those that understand how every component affects the perception the consumer has is important, down to the primary and secondary colors used in the logo. It’s all about creating a physical and emotional connection.

An effective logoshould be easily recognizable (Brand Recognition) in large- and small- print.  It needs to clearly show what the company does (Reflect Your Business), and it needs to demonstrate loyalty and pride for the brand (Consumer Loyalty). Finally, a logo should have an emotional connection (Evoke Emotional Responses). These qualities will help your brand stand out in today’s highly competitive market with thousands of brand messages in digital and print on a daily basis.

It is important to have a logo that not only conveys the unique identity of your business. But, also makes a strong connection to your audience.

 

About CDHM

Founded in 1964, CDHM Advertising has a history of creative excellence, winning numerous national and regional awards with a simple maxim: "The Proof is in the Performance". CDHM Advertising is a full-service advertising agency with extensive experience in both broad reach and targeted digital media.

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Posted in Advertising, Educational Marketing, St. Francis College Tagged with: advertising, Brand, creative, Digital, Digital Advertising, Digital Marketing, educational marketing, in-store marketing, Logo, Print, Recognition, Story

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