May 18, 2015 (Stamford, CT) – Spotify is on the prowl! The music-streaming giant is searching for a partner to help ease them into the web-video business. Spotify currently has a 60 million total user base, and the newly envisioned video service will be available to both paid and free users, but they face a few challenges in this arena. Competition is everywhere, especially with the release of Jay-Z’s Tidal, a music streaming service that already incorporates video content. The key take away here for brands, is that by making video content available Spotify unleashes another advertising platform. For Spotify, it would help close the gap between itself and video content powerhouses like YouTube and Facebook. It will also make the streaming service more attractive to advertisers. Spotify hasn’t been able to land a partner yet, but is in talks with some major players like Time Inc. Stay tuned to see if adding in video can boost your presence as an advertiser on this platform.
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